This sampling club was born out of my frustration with the everyday drinking habits of today’s wine lovers. Whilst one's cellar may contain smart claret, rhône or burgundy for high days and holidays, daily consumption normally involves the drinking of a very small clutch of wines that have been tried and tested. Little experimentation is going on. Indeed, here we are at the most exciting point in wine making’s 6,000+ year-old history and it seems that the consumer is happier drinking the same wine every night, rather than risking disappointment through experimentation.
As I am only too aware, there are thousands of fabulous – if slightly arcane – wines available in this country: wines that the wine lover really should be trying. Yet unless supermarkets and High Street merchants have a member of staff on hand at all times and bottles open for shoppers to try, there is no chance of these liquids ending up in the baskets/bags of those buying their evening tipple.
The Daily Drinker was devised as a way to get these wines into people’s homes and onto their dining tables where they have the best chance of being appreciated to the full. We stick to mono-varietal wines as much as possible. Why? I believe this makes the wines easier for Daily Drinker members to “get their heads ‘round”. Information on single varieties is more readily assimilated; in the mind of the consumer, experience is more directly attained.
With 10,000 plus grape varieties in the world, we could send out 2 bottles a month, every month, to Daily Drinker members for the next 79 years without repetition.
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